“Consumers buy in very different ways, their habits have changed and they are making new decisions,” says Kantar Worldpanel.
Faced with the challenge of an increasingly circular customer journey and the demands of a more selective retail market, the only way to lead market share and achieve customer loyalty is to present innovative products that meet the needs of the end consumer, whose priorities are: price, versatility and ease.
Shells come in different presentations and have different uses. A jumbo shell can be stuffed separately with different foods such as vegetables, meat, tuna and others.
We have opted for a post purchase experience based on a projection of novelty, time saving and possibilities of creation. We appeal to turn a high-quality product into a binding experience with the brand in increasingly diverse scenarios.