With the advance of technology and communication, consumers have changed their vision of the world and, therefore, of purchases. According to Innova Market Insights, consumers will focus on the following items next year: healthy aspects of the food product ingredients, labeling, production method and packaging.
On the other hand, food companies are obliged to diversify their product and improve it so that it adapts to new trends, which means both: a great challenge and a great opportunity.
Changes in the lifestyle and mindset of our target should be key to rule our innovation processes. This new consumer is now hyperconnected, looks for experiences, and cares about their well-being and the environment without giving up quality.
According to the Spanish Technological Center AINIA, the main advances in food technology that will have an impact in the future are the following:
Scientific and technical advances currently enable the production of food and beverages that are better adapted to the demands of the consumers in a safe way, with more sustainable and efficient production processes, thus covering the global market demand.