Consumers are increasingly demanding and the so-called Millennial generation is no exception. But, why are we focusing on this group? Let´s remember that the Millennial generation is made up of people born between 1980 and 1999, that is to say, people who have already started a family or who are becoming independent. And therefore, they are a key group in the market, since they do the shopping for their family or for themselves.
What are their consumption preferences? What influences the purchase of a certain product? A group of panelists brought together by the Specialty Food Association have identified the following tendencies for this year:
Functional beverages have grown 20 per cent in retail sales, according to a research by the association. Why? Because the new generations look for products that positively impact their health, are traditional and taste good.
Although it is true that some people are intolerant to certain products (dairy products, meats, etc.), there are some groups, such as the Millennial generation group, that, due to their beliefs or health issues, decide to put aside animal source foods and prefer a diet based on foods of vegetable origin.
More and more people are joining or showing their concerns on the management of plastic materials when buying products, especially the so-called Millennial generation. Therefore, it is key to reinvent the packaging of our products, making them more sustainable or teaching the final consumer how to reuse or recycle it. We must not forget that containers and packaging transmit the values of our company, which could make Millennials either identify or not with our products.