{"id":959,"date":"2021-10-29T01:09:52","date_gmt":"2021-10-28T16:24:52","guid":{"rendered":"https:\/\/www.romaprince.com\/contenido\/?p=959"},"modified":"2021-11-13T00:53:20","modified_gmt":"2021-11-12T16:08:20","slug":"cuales-seran-las-tendencias-del-consumidor-luego-de-la-pandemia","status":"publish","type":"post","link":"https:\/\/www.romaprince.com\/contenido\/cuales-seran-las-tendencias-del-consumidor-luego-de-la-pandemia\/","title":{"rendered":"\u00bfCu\u00e1les ser\u00e1n las tendencias del consumidor luego de la pandemia?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El a\u00f1o 2021\nvino a mostrar los primeros lineamientos de lo que ser\u00e1 la vida post pandemia.\nAcerc\u00e1ndose el final de este a\u00f1o, ya se perfilan cu\u00e1les ser\u00e1n las principales\ntendencias del consumidor y c\u00f3mo afectar\u00e1n estas a los negocios en los pr\u00f3ximos\nmeses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta\nentrega hablaremos del EL GRAN REINICIO CONDUCTUAL: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes del\nCOVID-19, la disminuci\u00f3n del uso del pl\u00e1stico era la prioridad para los\nconsumidores, seguida por las preocupaciones sobre el cambio clim\u00e1tico: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>64.3%\nde los consumidores reduce el uso de envases contaminantes. <\/li><li>61.0%\nse preocupa por el cambio clim\u00e1tico. &nbsp;<\/li><li>59.7%\nreduce el desperdicio de alimentos<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la pandemia, la atenci\u00f3n p\u00fablica se desplaz\u00f3 de las amenazas ambientales, cuyo desarrollo es m\u00e1s lento, hacia las urgentes prioridades sociales. Los consumidores esperan que las marcas protejan la salud y bienestar de su fuerza laboral adem\u00e1s de ayudar a las comunidades locales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La crisis\nsanitaria tuvo un gran impacto en las necesidades de las personas y sus h\u00e1bitos\nde compra. Una mayor empat\u00eda de las marcas, junto a un s\u00f3lido sentido de\nresponsabilidad social, se convirtieron en demandas permanentes del consumidor:\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>88.9%\nde los consumidores premian a las marcas que ofrecen ayuda a los empleados. <\/li><li>74.1%\nde los consumidores premia a las marcas que comunican iniciativas de\nsostenibilidad. <\/li><li>65.4%\nde los consumidores premia a las marcas que ofrecen soporte a las comunidades\nlocales<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sin\nembargo, el repunte de iniciativas sociales impulsado por la pandemia no ha\neclipsado la conciencia ambiental. Los consumidores desean Reconstruir para\nmejor y buscan que las marcas los ayuden a hacer de \u00e9ste un mundo m\u00e1s limpio,\nsano, resiliente y equitativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PANORAMA\nPARA LA TENDENCIA RECONTRUIR PARA MEJOR <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Los\nconsumidores se tomar\u00e1n los asuntos sociales y ambientales m\u00e1s seriamente,\nrecompensando a las empresas que utilizan sus utilidades para el bien\npost-pandemia. Adoptar iniciativas que tengan un prop\u00f3sito es la forma de\nReconstruir para mejor y causar un efecto positivo en la triple l\u00ednea de\nresultados: personas, planeta y utilidades.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Las\nmarcas que ayuden a reconstruir un mundo m\u00e1s verde y equitativo podr\u00e1n lograr\nno solo una ventaja competitiva sino la licencia social necesaria o confianza\nde la sociedad para operar. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00e1s\nnegocios se reposicionar\u00e1n, cambiando su estrategia orientada \u00fanicamente al\nlogro de utilidades para unirse al movimiento que busca un prop\u00f3sito. La\ntendencia Reconstruyendo para mejor mejorar\u00e1 la resiliencia de los negocios, la\nreputaci\u00f3n de la marca y su valor financiero.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Fuente:\nEuromonitor Internacional. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El a\u00f1o 2021 vino a mostrar los primeros lineamientos de lo que ser\u00e1 la vida post pandemia. Acerc\u00e1ndose el final de este a\u00f1o, ya se perfilan<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCu\u00e1les ser\u00e1n las tendencias del consumidor luego de la pandemia? - romaprince.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.romaprince.com\/contenido\/cuales-seran-las-tendencias-del-consumidor-luego-de-la-pandemia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1les ser\u00e1n las tendencias del consumidor luego de la pandemia? - romaprince.com\" \/>\n<meta property=\"og:description\" content=\"El a\u00f1o 2021 vino a mostrar los primeros lineamientos de lo que ser\u00e1 la vida post pandemia. 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