{"id":300,"date":"2020-11-01T20:48:00","date_gmt":"2020-11-01T19:48:00","guid":{"rendered":"https:\/\/www.romaprince.com\/contenido\/?p=300"},"modified":"2021-11-09T00:28:31","modified_gmt":"2021-11-08T15:43:31","slug":"la-innovacion-industrial-al-servicio-de-un-consumidor-conectado","status":"publish","type":"post","link":"https:\/\/www.romaprince.com\/contenido\/la-innovacion-industrial-al-servicio-de-un-consumidor-conectado\/","title":{"rendered":"La innovaci\u00f3n industrial al servicio de un consumidor conectado"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con el avance de la tecnolog\u00eda y la comunicaci\u00f3n, los\nconsumidores hemos cambiado nuestra visi\u00f3n de mundo y, por lo tanto, tambi\u00e9n de\ncompra. Seg\u00fan Innova Market Insights, el enfoque de los consumidores en el\npr\u00f3ximo a\u00f1o, ser\u00e1 en los aspectos saludables de los ingredientes de los\nproductos de alimentaci\u00f3n, en el etiquetado, la forma de producci\u00f3n y el\npackaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, las empresas de alimentaci\u00f3n tienen la\nobligaci\u00f3n de diversificar su producto y mejorarlo de forma que se adapte a las\nnuevas tendencias, lo cual significa un gran desaf\u00edo pero a la vez una gran\noportunidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los cambios de estilo de vida y mentalidad de nuestro target\ndeber\u00edan ser claves para regir nuestros procesos de innovaci\u00f3n. Este nuevo\nconsumidor ahora est\u00e1 hiperconectado, busca experiencias, se preocupa por su\nbienestar y el medio ambiente pero sin renunciar a la calidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan el centro tecnol\u00f3gico espa\u00f1ol AINIA, los principales\navances en tecnolog\u00eda alimentaria que tendr\u00e1n un impacto en el futuro son los\nsiguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Digitalizaci\u00f3n\n     de procesos:<\/strong>&nbsp;Un informe de Accenture estima que la inversi\u00f3n\n     global en el Internet de las Cosas (IoT) alcanzar\u00e1 la cota de 500.000\n     millones de d\u00f3lares en 2020. B\u00e1sicamente esto representa una&nbsp;<strong>f\u00e1brica\n     automatizada, flexible, inteligente, social, sostenible y conectada, donde\n     las personas, las m\u00e1quinas y los sistemas de informaci\u00f3n sean capaces de\n     cooperar de manera eficiente.<\/strong><\/li><li><strong>Microencapsulaci\u00f3n:<\/strong>&nbsp;Se\n     trata de una de las alternativas m\u00e1s demandas por la industria alimentaria\n     para mantener la conservaci\u00f3n de las propiedades de los productos. Es una\n     herramienta para estabilizar y controlar la liberaci\u00f3n de compuestos\n     activos obtenidos desde frutas, vegetales o materiales de descarte de los\n     procesos agroindustriales. Gracias a este proceso, las sustancias\n     bioactivas de los alimentos se introducen en una matriz del producto para\n     impedir que se pierdan.<\/li><li><strong>Envases\n     activos:<\/strong>&nbsp;Un envase activo es aquel que es capaz de interactuar\n     qu\u00edmica o biol\u00f3gicamente con el producto alimenticio con el prop\u00f3sito de\n     mejorar la vida \u00fatil. En este caso, el alimento, el envase y el entorno\n     act\u00faan conjuntamente para mejorar la salubridad del alimento envasado;\n     esto se realiza con el fin de aumentar el tiempo de conservaci\u00f3n del\n     alimento. Por ejemplo, se han creado envases con barreras al ox\u00edgeno,\n     agentes antimicrobianos y absorbentes de humedad.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los avances cient\u00edficos y t\u00e9cnicos permiten hoy producir\nalimentos y bebidas que se adaptan mejor a las demandas de los consumidores de\nuna manera segura, con procesos productivos m\u00e1s sostenibles y eficientes,\ncubriendo la demanda de mercados globales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el avance de la tecnolog\u00eda y la comunicaci\u00f3n, los consumidores hemos cambiado nuestra visi\u00f3n de mundo y, por lo tanto, tambi\u00e9n de compra. Seg\u00fan Innova Market Insights, el enfoque de los&#8230;<\/p>\n","protected":false},"author":2,"featured_media":18,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La innovaci\u00f3n industrial al servicio de un consumidor conectado - romaprince.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.romaprince.com\/contenido\/la-innovacion-industrial-al-servicio-de-un-consumidor-conectado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La innovaci\u00f3n industrial al servicio de un consumidor conectado - romaprince.com\" \/>\n<meta property=\"og:description\" content=\"Con el avance de la tecnolog\u00eda y la comunicaci\u00f3n, los consumidores hemos cambiado nuestra visi\u00f3n de mundo y, por lo tanto, tambi\u00e9n de compra. 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